Drive NEW Customer Sales and efficiency for jewelry with meta, and tIkTOK.
The Results
+99% ROAS
•
+66% CTR
•
+51% CVR
•
+99% ROAS • +66% CTR • +51% CVR •
The Objective
Bryan Anthonys is an up-and-coming e-commerce brand that creates empowering jewelry that strives to offer meaningful designs that customers can use to share and express what matters the most to them. The brand found solid success around gifting holidays such as Mother’s Day and the Christmas but were struggling to scale success year round. The brand began it’s social media journey posting meaningful stories across Facebook and Instagram and have gained over 490,000 followers. While Bryan Anthonys was spending a significant amount in ads, it was time to clean up the strategy and be intentional about audiences and utilizing creative in new ways.
The Solution
Entering the engagement, the biggest upcoming growth opportunities identified were: Efficiency of spend, expansion of direct revenue focused creatives, and implementing whitelisting with the goals being Paid Spend efficiency, YoY revenue growth, and increased brand recognition.
The brand was in a post holiday slump and I saw this as the perfect opportunity to push into Valentine’s Day but in a non-traditional way. Instead of focusing on gifting for your lover, we focused on ‘Galentines’ gifting and self-love gifting. We testing into various creative styles and messaging as well as products that hadn’t had any spotlight in the ad account previously.
The Results
Wavy Advertising was able to scale Q1 revenue by 10% with -5% spend and an overall efficiency gain of +99% ROAS. We were also able to improve click-through rate by +66% and overall conversion rate by +51%.
Contact WAVY.
kimhutsonkelly@gmail.com