SUCCESSFUL Website Enhancement on SFCC.
The Results
+40% Rev
•
+20% UPT
•
+40% Rev • +20% UPT •
The CHALLENGE
Nixon has always been a trend-setter in their space. Standing-out and rallying support around what the make (and who they make it for) has always been a strength of the company. Rooted in wholesale, it was time to take the retail successes and create them online. To amplify the online experience, we decided to give users the option to build their own unique one-of-one custom watch from the comfort of their own homes.
The Solution
We selected 3 models to begin with - 1 unisex, 1 female focused, 1 male focused top-selling watch. We then partnered with SFCC compatible Fluid Configure customizer to help us integrate their customizer tool onto our site. Our internal team was responsible for building the online user experience (with a heavy emphasis on mobile), integrating all software onto our Salesforce platform, creating internal inventory workflow and marketing strategy.
The Results
40% lift in online sales
New SKU’s entered & remained on top 10 selling SKU list month/month
20% increase in UPT
Contact WAVY.
kimhutsonkelly@gmail.com